Frequently asked questions

Do you have a ringa.in question? We can help. We have prepared a list of common questions and answers for your reference. Of course, you are always welcome to contact us.

• What is ringa.in?
   
  ringa.in is your one stop solution for advertising in the mobile marketing space. It is your key to advertising on RBT and more.

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• How is it different from spam or unsolicited marketing calls?
   
  The target audience of ringa.in are people who have signed up / opted to receive ads over their mobile space. Hence, this does not amount to spam.

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• How do I access ringa.in
   
  You can access ringa.in by logging onto our website http://www.ringa.in

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• On what platforms/channels will the ad be delivered?
   
  Currently we only support Ring Back Tone (RBT). We will add more channels shortly.

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• Why should I advertise on the mobile?
   
  • The mobile is currently the fastest growing medium in India and around the world.
  • Increase sales.
  • Build brand recall / recognition.
  • Extend your reach.
  • Saves you time and money with an array of customised tools that give a new dimension to the way you run your campaigns.
  • We deliver the marketplace to you. Now you have the control and the power to set your own goals.

  
  The mobile platform offers advertisers the easiest and fastest way to target consumers. Advertisers get tremendous reach with access to an audience of over 300 million people.

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• What is an AdRBT and why should I advertise on it?
   
  AdRBT is the replacement of the conventional Tring Tring with cool and attractive ads. The advantage of advertising on it is that the advertiser gets the undivided attention of prospective clients, also with our real time customer interaction (call to action), the advertiser can get leads of customers who have shown interest in the product.

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• How will the advertisements reach my customers?
   
  Your ads will be played on the RBT space of the end users who have signed up / opted for the ad RBT service of ringa.in. Based on your channel, your customers would either be these end users or their circle base.

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• How do I create and run campaigns on ringa.in?
   
  Advertisers can plan, book and manage their mobile campaigns online in a few easy steps.

  • Step 1 – Choose the audience size or number of impressions
    
    Number of impressions is available in multiples of million ringas. Approximate audience size will be provided based on impression selected and criteria chosen.

  
  

  • Step 2 – Select area (Telecom circles) that you wish to target and chose schedule (Period & Timings)
    
    Choose from filters available, like Telecom Circles and the period for which you wish to run the ad campaign.

  
  

  • Step 3 – Create ad jingle that you wish to play on the chosen subscribers' RBT
    
    Create an ad jingle as per the telecom guidelines and other specification. We can also assist you in creation of this jingle on actual rates.

  
  

  • Step 4 – Buy Credits and go Live!

  
  

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• What do I need to create a campaign?
   
  You need to have credits (ringas) and creatives in the form of voice files in the specified format.

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• What is the file format for AdRBT creatives?
   
  For RBT, you need to have a wav file which is 8Khz sampled adhering to mu law.
  
  Sample Rate - 8kHz
  Channel - Mono
  Audio Format - mu-Law.wav

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• What is an impression?
   
  One valid ad served is an impression. In case of RBT a valid ad is an ad played for 5 seconds or more.

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• What are ringas?
   
  ringa is the currency with which you can advertise on ringa.in. You need to have ringas to buy impressions for a campaign.

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• How can I buy ringas?
   
  You can buy credits on ringa.in by using a credit card or by contacting ringa.in.

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• How do I target a particular segment of subscribers?
   
  ringa.in has a list of target segments which essentially covers the complete base. All you have to do is select which target base you want for your campaign.

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• How do I keep track of the number of impressions on AdRBT
   
  Please check the campaigns page. All campaigns created will have a column which will provide you with almost real time status of the impressions delivered for that particular campaign. There is an additional charge for the reports.

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• Is there any guarantee that all my impressions would be served?
   
  ringa.in does not guarantee that all your impressions will be served. However the system tries its best to reach out to the maximum number possible.

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• What counts as a successful Ad impression?
   
  If an ad is played for 5 seconds or more, it constitutes a valid impression.

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• Is there a customer response mechanism built into ringa.in?
   
  Yes, there is. Leads can be generated on AdRBT

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• How does an interested caller respond to an advertisement?
   
  Interested callers will have an option to press the key mentioned to show his interest.

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• What is the maximum length of each advertisement?
   
  We recommend a creative of 5-10 seconds, since we consider a play of 5 sec as a valid ad.

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• Who do I contact in case of any problem with ringa.in?
   
  Please email support@ringa.in in case of any problems or queries.

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• What happens to the unused impressions of a particular campaign?
   
  Corresponding number of ringas goes back to the ringa bank and can be used for other campaigns.

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